People don't mind hearing the advice, they just hate to take it. This is one facet of what psychologists call the 'egocentric bias': the general rule that we think we know better.
We can't hope to know everything ourselves.
perspective-taking. You simply imagine someone who is like you faced with the same question and then you ask yourself what they would do.
taking another imaginary person's perspective had the desired effect of encouraging participants to take other people's advice.
http://www.spring.org.uk/2012/05/how-to-overcome-the-egocentric-bias.php
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