There's Nothing Wrong With Turning Red: How Embarrassment Helps Us

Part of what makes embarrassment so embarrassing is the fact that it’s a dead giveaway of a private internal state. Feelings we would rather not display for all to see

become readily apparent.

embarrassment reveals that a person cares about others and values relationships. In other words, it's a way of saying, "I feel bad for messing up, and I want to do

better next time because this relationship matters to me.

Importantly, embarrassed targets did not evoke greater compassion, nor did they appear weaker than other targets. Rather, they evoked more trust because they were judged to be more prosocial.


embarrassment when interacting with a romantic interest may also be functional in that it signals fidelity and the potential to be a "high-quality mate."
Consistent with this idea, in one study they found an association between embarrassment expression and support for monogamy.
Perhaps, they suggest, online daters who look embarrassed in their profile pictures are more popular


http://www.psychologytoday.com/blog/in-love-and-war/201205/theres-nothing-wrong-turning-red-how-embarrassment-helps-us